Kathryn Elwart
About Kathryn Elwart
Kathryn Elwart is an Account Executive at GTB, where she has worked since 2018. She has a background in marketing and communications, having previously held positions at Northern Michigan University and Northern Initiatives.
Work at GTB
Kathryn Elwart has been employed at GTB since 2016, where she has held multiple roles. She started as an Account Intern in the Retail First division for two months. Following this, she served as an Account Coordinator for 11 months. Currently, she holds the position of Account Executive, a role she has maintained since 2018. In her current position, she collaborates with various teams, including media, strategy, analytics, creative, and production, to implement projects and analyze program performance. She also manages the production process for broadcast, digital, and print materials.
Education and Expertise
Kathryn Elwart earned a Bachelor of Science degree in Business Marketing from Northern Michigan University, where she studied from 2010 to 2015. Prior to this, she completed her high school education at Brandon High School, obtaining her diploma in 2010. Her educational background has provided her with a solid foundation in marketing principles, which she applies in her current role at GTB.
Background
Before her tenure at GTB, Kathryn Elwart gained experience in various roles. From 2010 to 2012, she worked at Northern Michigan University as part of the Athletic Building and Events Staff. She later served as a Communications and Social Media Intern at Northern Initiatives from 2014 to 2015. These positions contributed to her development in communication and event management skills, which are relevant to her current responsibilities.
Achievements
In her current role at GTB, Kathryn participates in the planning process for a $7 million annual budget for Ford Motor Company's regional advertising. She develops and compiles meeting materials for the monthly FDAF Ford Dealer Board of Directors meetings and presents detailed reports on client deliverables and monthly media plans. Recently, she was appointed to a Retail Sub-Committee aimed at identifying and establishing new retail field processes and exploring new business opportunities.