Katrina Sweeney
About Katrina Sweeney
Katrina Sweeney is a Social Media Executive currently serving as the Associate Communications Manager - Social Media at VMLY&R since 2022. She has a diverse background in social media management and communications, with previous roles at various organizations including GTB and Hire STEM Women.
Current Role at GTB
Katrina Sweeney serves as a Social Media Executive at GTB, a position she has held since 2021. In this role, she is responsible for managing social media strategies and campaigns to enhance the company's online presence. Her experience in social media management contributes to the effectiveness of GTB's communication efforts.
Experience at VMLY&R
Since 2022, Katrina has worked at VMLY&R as an Associate Communications Manager - Social Media. In this capacity, she focuses on developing and implementing social media strategies that align with the company's communication goals. Her role involves collaboration with various teams to ensure cohesive messaging across platforms.
Previous Positions in Social Media
Katrina has held several positions in social media prior to her current roles. She worked as a Social Media Manager at Hire STEM Women for 7 months in 2021, where she managed social media content and engagement. Additionally, she volunteered as a Writer at LSU Media from 2020 to 2021, contributing to content creation and social media outreach.
Educational Background
Katrina studied at Loughborough University, where she pursued a degree in English from 2016 to 2020. Her education provided her with strong communication skills and a foundation in content creation, which she applies in her professional roles.
Early Career and Internships
Katrina's early career includes various roles that contributed to her skill set. She worked as a Banking Intern at UBP - Union Bancaire Privée from 2018 to 2019. Additionally, she held positions at Deliveroo as a Marketing and Sales Intern and a Student Brand Ambassador, both in 2019. These experiences helped her develop a diverse range of skills in marketing and customer engagement.