Kelly Ryan
About Kelly Ryan
Kelly Ryan is an Enterprise Digital Experience Strategist at Gtb, where she has worked since 2014. She holds a Bachelor of Arts degree from Loyola University Chicago and has experience in mobile marketing, public relations, and event marketing.
Work at GTB
Kelly Ryan has served as an Enterprise Digital Experience Strategist at GTB since 2014. In this role, she focuses on enhancing digital experiences by analyzing user behaviors in mobile environments. She collaborates with cross-departmental teams to promote mobile-first strategies in digital initiatives. Additionally, she manages vendor relationships, particularly for SMS and Mobile Wallet executions, ensuring effective implementation of mobile marketing solutions. Her strategic support extends to event marketing, where she plans and showcases new mobile shopping technologies.
Education and Expertise
Kelly Ryan earned a Bachelor of Arts degree from Loyola University Chicago, where she studied Advertising, Sociology, and Public Relations from 2005 to 2009. This educational background provides her with a strong foundation in communication and marketing principles. Her expertise lies in digital experience strategy, mobile marketing, and user behavior analysis, which she applies in her current role and previous positions.
Background
Before joining GTB, Kelly Ryan held various roles that contributed to her professional development. She worked at Vibes as an Account Manager in Client Services and as a Mobile Marketing Specialist from 2012 to 2014. Prior to that, she was a Public Relations Account Executive, Web Editor, and Social Media Publisher at Inkovation from 2010 to 2012. Her early experience includes an internship at Allied Integrated Marketing in 2007, where she focused on movie screening and media reporting.
Professional Experience
Kelly Ryan's professional journey includes significant roles in digital marketing and public relations. At Vibes, she specialized in client services and mobile marketing, enhancing her skills in managing client relationships and mobile strategies. At Inkovation, she gained experience in public relations and digital content management. Her internship at Allied Integrated Marketing provided her with initial exposure to media reporting and event coordination, laying the groundwork for her future career in marketing.