Kevin Morris
About Kevin Morris
Kevin Morris is a Digital Art Director at GTB in Toronto, ON, with a decade of experience in digital retail creative for Ford of Canada. He has a background in typography and design, having worked in various roles within WPP and mentoring junior professionals in the field.
Work at GTB
Kevin Morris has served as a Digital Art Director at GTB since 2014. His role involves maintaining and updating template, logo, and image libraries to ensure compliance with brand and campaign standards. Morris designs digital retail creative for Ford of Canada, contributing to 4 to 6 retail campaigns annually across various platforms, including TV, print, radio, and web. His work reflects a commitment to high-quality digital content creation and brand consistency.
Education and Expertise
Kevin Morris studied at Mono Lino Typesetting Co. Ltd from 1980 to 1985, where he focused on Computer Typography and Composition Equipment, achieving the status of Apprentice-Journeyman. He also attended George Brown College from 1980 to 1984, specializing in Typography and earning a Graduate designation. Earlier, he completed his studies at Vincent Massey CI, graduating with Honours from 1976 to 1979. This educational background provides him with a strong foundation in design and typography.
Background
Before joining GTB, Kevin Morris worked at WPP - Young & Rubicam - YR Brands. He held the position of Senior Designer from 2010 to 2014 and previously served as a Designer from 2008 to 2010. His experience at WPP contributed to his development as a digital art director, allowing him to refine his skills in creative design and project management within the advertising industry.
Achievements
In his current role, Kevin Morris creates content for major platforms such as Google, YouTube, Facebook, Instagram, Spotify, Amazon, and The Weather Network. He is also involved in special projects for Ford brands, including Mustang, F-150, and EV. Additionally, he mentors junior art directors and designers, providing guidance to support their professional growth. Morris evaluates new technologies and processes to enhance creative output and efficiency in digital art direction.