Kris Kaligian
About Kris Kaligian
Kris Kaligian serves as the Account Planning Director at GTB, where she has worked since 2013. She holds an MBA from UCLA Anderson School of Management and a degree in Linguistics from Wellesley College, and has previously worked at ARCO as an Advertising, Brand and Insights Manager.
Current Role at GTB
Kris Kaligian serves as the Account Planning Director at GTB, a position held since 2013. Located in Costa Mesa, California, Kris has been instrumental in shaping strategic marketing initiatives. The role involves overseeing account planning and ensuring alignment with client objectives. Kris's leadership has contributed to the agency's success in delivering effective marketing solutions.
Previous Experience at ARCO
Before joining GTB, Kris Kaligian worked at ARCO, a subsidiary of BP, from 2009 to 2013. As the Advertising, Brand, and Insights Manager, Kris focused on brand strategy and consumer insights in Carson, California. This role involved managing advertising campaigns and developing brand positioning strategies that enhanced ARCO's market presence.
Education and Expertise
Kris Kaligian holds an MBA from the UCLA Anderson School of Management, specializing in Marketing and Strategic Planning. Additionally, Kris earned an A.B. in Linguistics from Wellesley College. This educational background provides a strong foundation in both strategic marketing and communication, enhancing Kris's effectiveness in account planning and brand management.
Key Campaigns and Contributions
Kris Kaligian has led significant campaigns during their career. Notably, in 2017, Kris spearheaded a California-wide multimedia campaign that successfully redefined Ford's brand presentation, with updates in 2018. Additionally, Kris developed a creative strategy for Denver that resulted in an 11% sales increase in the first quarter of 2015. Kris also contributed to a Northern California campaign recognized for its performance in third-party research.