Lanfranco Sbardella
About Lanfranco Sbardella
Lanfranco Sbardella is a Group Account Director at GTB, specializing in eCommerce and customer experience. He has a diverse background in journalism and digital marketing, with experience working for notable companies and teaching at a business school.
Current Role at GTB
Lanfranco Sbardella serves as the Group Account Director at GTB, specializing in eCommerce and Customer Experience. He has held this position since 2020, contributing to the company's strategic initiatives in these areas. His expertise in digital marketing and customer engagement informs his approach to managing accounts and delivering results for clients.
Previous Experience at GTB
Before his current role, Sbardella worked at GTB in various capacities. He served as Group Account Director for the EMEA region from 2017 to 2019 and as Account Supervisor from 2016 to 2017. His tenure at GTB has provided him with extensive experience in managing client relationships and executing marketing strategies across different markets.
Journalism Background
Sbardella has a background in journalism, having worked as a journalist and project lead at La7 from 2009 to 2011. He also contributed as a freelance journalist for Milano Finanza and Linkiesta. His experience in journalism complements his marketing skills, particularly in digital content creation and media engagement.
Education and Expertise
Sbardella holds a Bachelor's degree in Business Economics from Università degli Studi di Roma Tre, completed in 2006. He furthered his education with a Master's degree in E-Commerce from 24 Ore Business School, which he achieved in 2019. His academic background supports his professional focus on digital marketing and customer experience.
Teaching and Mentorship
In addition to his professional roles, Sbardella teaches Digital Marketing and eCommerce at the Business School 24 Ore. Through this role, he shares his knowledge and expertise with future professionals in the field, contributing to the development of skills necessary for success in digital marketing.