Laura E. Maniccia
About Laura E. Maniccia
Laura E. Maniccia serves as the BuyFordNow.com Program Manager at GTB in Dearborn, Michigan, where she has worked since 2020. She specializes in digital marketing analytics and strategy, leveraging her extensive experience across various industries to align key performance indicators with business objectives.
Work at GTB
Laura E. Maniccia has been serving as the BuyFordNow.com Program Manager at GTB since 2020. In this role, she focuses on managing the BuyFordNow.com platform, ensuring that it aligns with the company's digital marketing strategies. Her previous experience at GTB includes a position as Global Program Manager from 2018 to 2020, where she was involved in overseeing global marketing initiatives. Her tenure at GTB has contributed to her expertise in digital marketing analytics and strategy.
Education and Expertise
Laura E. Maniccia holds an MBA from Indiana University - Kelley School of Business, where she studied Information Technology and Marketing from 1997 to 1999. Additionally, she completed a Business Professionals Course at Aji Network, achieving a Business Professional Certification from 2008 to 2010. She also studied French Language and Literature at New York University from 1988 to 1990. Her educational background supports her specialization in digital marketing analytics and strategy, particularly in aligning KPIs with business objectives.
Background
Laura E. Maniccia's professional background includes various roles in digital marketing and project management. Before her current position at GTB, she worked at Perficient as an Engagement Manager and Solution Architect from 2011 to 2012. She also held multiple positions at Xede Consulting Group, including Practice Director for Marketing Analytics and Program Manager. Her early career included roles at Accenture, where she worked as a Business Analyst and Project Manager for government agencies, including the U.S. Department of Education.
Achievements
Laura E. Maniccia has a proven track record in devising and implementing marketing campaigns for top brands. Her work includes leading dynamic marketing initiatives focused on product marketing, brand strategy, and life cycle plan development. She possesses expertise in social media policy definition and moderation, which has been instrumental in her roles. Additionally, her experience working with government agencies, such as the U.S. Departments of Education and Homeland Security, highlights her capability in managing complex projects.