Lauren Hale
About Lauren Hale
Lauren Hale is an Analytics Manager at GTB, where she has worked since 2021. She has a background in communications and data analysis, with previous roles at Michigan State University Extension and GTB.
Current Role at GTB
Lauren Hale serves as the Analytics Manager at GTB, a position she has held since 2021. In this role, she focuses on leveraging data analytics to drive strategic decision-making and improve operational efficiency. Her expertise in analytics contributes to the company's ability to deliver data-driven insights that support client objectives.
Previous Experience at GTB
Prior to her current role, Lauren Hale worked at GTB as a Senior Analyst from 2015 to 2020. During her five years in this position, she developed analytical models and conducted in-depth data analysis to inform marketing strategies. Her experience at GTB has equipped her with a strong foundation in analytics and client service.
Experience at Michigan State University Extension
Lauren Hale has held multiple positions at Michigan State University Extension. She worked as a Communications Coordinator at Tollgate Farm and Education Center for seven months in 2013, where she managed communications efforts. Additionally, she served as a Data Integrity Specialist from 2014 to 2015, focusing on maintaining data accuracy. Earlier, she was a Computer Aide Intern for four months in 2010 and worked as a Writer for five months in the same year.
Educational Background
Lauren Hale earned her Bachelor of Arts degree in Advertising from Michigan State University, completing her studies from 2007 to 2011. This educational background provided her with foundational knowledge in advertising principles and strategies, which she has applied throughout her career in analytics and communications.