Lauren Parenti (Fka Hunter)
About Lauren Parenti (Fka Hunter)
Lauren Parenti, formerly known as Hunter, serves as the Digital Planning Supervisor at GTB, a position she has held since 2018. With a background in digital media planning and a degree in Business Administration from Western Michigan University, she has accumulated over a decade of experience in the advertising industry.
Work at GTB
Lauren Parenti has been serving as a Digital Planning Supervisor at GTB since 2018. In this role, she oversees digital planning initiatives and strategies. Prior to her current position, she held several roles at GTB, including Digital Media Planner from 2014 to 2016 and Senior Media Planner from 2016 to 2018. Additionally, she started her career at GTB as an Assistant Digital Media Planner from 2012 to 2014. Her extensive experience at GTB highlights her progression within the company and her expertise in digital media planning.
Education and Expertise
Lauren Parenti studied at Western Michigan University, where she earned a Bachelor of Business Administration (BBA) with a focus on Advertising and Promotion and General Business. Her education has provided her with a solid foundation in business principles and marketing strategies, which she has applied throughout her career in various planning and media roles.
Background
Before joining GTB, Lauren Parenti worked at CBS Radio. She held the position of Promotions Coordinator from 2009 to 2011 in Ferndale, MI, and served as a National Sales Assistant from 2011 to 2012 in Southfield, Michigan. These roles contributed to her understanding of media promotion and sales, further enhancing her skill set in the advertising industry.
Career Progression
Lauren Parenti has demonstrated a clear career progression in the advertising and media planning sectors. Starting her career at CBS Radio, she transitioned to GTB, where she has held multiple roles over the years. Her journey from Assistant Digital Media Planner to Digital Planning Supervisor illustrates her growth and adaptability within the industry.