Lidia Serrano Padillo
About Lidia Serrano Padillo
Lidia Serrano Padillo serves as a Biddable Market Coordinator and PPC Manager in London, England. She holds a degree in Business Administration from the University of Córdoba and a Master's in Marketing and Digital Communication from IMF Business School.
Current Role as Biddable Market Coordinator & PPC Manager
Lidia Serrano Padillo serves as the Biddable Market Coordinator and PPC Manager in London, England, United Kingdom. She has held this position since 2020, contributing to the development and execution of digital marketing strategies. In her role, she builds and establishes strong relationships with specialist partner agencies, including those in advertising, public relations, and social media. Lidia coordinates communication between Ford Europe's local teams and central office, ensuring alignment in marketing efforts.
Education and Academic Background
Lidia Serrano Padillo completed her undergraduate studies at the Facultad de Derecho y Ciencias Económicas y Empresariales de Córdoba, earning a Grado en Administración y Dirección de Empresas from 2011 to 2017. She furthered her education with a Master in Marketing and Digital Communication at IMF Business School from 2016 to 2018. Additionally, Lidia participated in the ERASMUS+ program at Università di Pisa, where she studied for one year from 2015 to 2016, also achieving a Grado en Administración y Dirección de Empresas.
Previous Work Experience in Marketing
Before her current role, Lidia worked as a PPC Executive from 2019 to 2020 in London, United Kingdom, where she gained valuable experience in pay-per-click advertising. Prior to that, she was a Marketing Intern at Comfort Click from 2018 to 2019, also in London. These positions provided her with foundational skills in digital marketing and campaign management, which she applies in her current role.
Key Responsibilities and Contributions
In her current position, Lidia coordinates communication between various teams and works closely with business leadership and project management to develop channel-specific campaigns. She reviews briefs and media plans to ensure they align with client priorities. Additionally, she identifies opportunities for creative media ideas and activation innovation, while monitoring the progress of new campaigns or tests running in the market.