Lina Nguyen
About Lina Nguyen
Lina Nguyen is the Integrated Media Director at GTB, where she has worked since 2016, leading media strategy for Ford Dealers. She previously served as a Business Manager at Mindshare for six years and holds a Bachelor's degree in Business from Monash University.
Work at GTB
Lina Nguyen has served as the Integrated Media Director at GTB since 2016. In this role, she leads the media strategy for Ford Dealers, focusing on translating buyer personas into target audiences. Her responsibilities include defining the roles of various media channels to optimize audience reach. Lina's dual role encompasses both media leadership and channel planning for Ford accounts, ensuring a comprehensive approach to media strategy.
Previous Experience at Mindshare
Before joining GTB, Lina Nguyen worked at Mindshare as a Business Manager from 2010 to 2016 in Melbourne, Australia. During her six years at Mindshare, she developed her skills in media planning and buying, which laid the foundation for her current role. Her experience at Mindshare contributed to her strong negotiation skills, essential for effective media planning.
Education and Expertise
Lina Nguyen studied at Monash University, where she earned a Bachelor's degree in Business, Management, Marketing, and Related Support Services from 2006 to 2009. This educational background has equipped her with the knowledge and skills necessary for her roles in media strategy and channel planning. Her expertise is further enhanced by her passion for research and development, which aids clients in making informed business decisions.
Media Strategy Leadership
In her current position at GTB, Lina Nguyen leads the media strategy for Ford Dealers. She focuses on translating buyer personas into target audiences, ensuring that media efforts are aligned with the needs and behaviors of potential customers. Her role as the lead channel planner for Ford Australia involves defining the roles of different media channels to maximize audience reach and engagement.