Lisa Dorian
About Lisa Dorian
Lisa Dorian serves as the Associate Analytics Director at GTB, where she has worked since 2012. She has extensive experience in data analysis and visualization, having previously held roles at R. L. Polk & Co. and RDA Group, and she holds a Bachelor of Business Administration from the University of Michigan.
Current Role at GTB
Lisa Dorian serves as the Associate Analytics Director at GTB, a position she has held since 2012. In this role, she focuses on enhancing data visualization and automation in reporting processes. She supports Shopper Monthly Metrics and constructs Market Assessments for FDAFs. Dorian collaborates with the Data Management team to centralize and standardize data sources, ensuring efficiency in analytics operations.
Previous Experience at R. L. Polk & Co.
Before joining GTB, Lisa Dorian worked at R. L. Polk & Co. as a Senior Analyst from 1999 to 2012. During her 13 years there, she contributed to various analytical projects. Her experience at this organization provided her with a strong foundation in data analysis and reporting.
Experience at RDA Group
Lisa Dorian began her career as an Analyst at RDA Group, where she worked from 1995 to 1999 for four years. This early experience in analytics helped shape her skills in data interpretation and analysis, setting the stage for her future roles in the industry.
Education and Expertise
Lisa Dorian earned her Bachelor of Business Administration from the University of Michigan, where she majored in Marketing and minored in Spanish. She graduated with a G.P.A. of 3.54 in 1995. Her educational background provides her with a solid understanding of marketing principles and analytics.
Data Tools and Technologies
In her professional capacity, Lisa Dorian utilizes a variety of data tools to enhance analysis and visualization. These tools include Ad-Insights, IHS/Polk LAT, BEAT, OES, AutoSource, ComScore, PIN, NVCS, Adobe Analytics, EDB, and CKS. Her proficiency with these technologies supports her efforts in data automation and reporting.