Liz Peterson
About Liz Peterson
Liz Peterson is a Senior Broadcast Negotiator with over 14 years of experience at GTB in Dearborn, Michigan, and previously worked in the same role at Doner for 9 years in Southfield, Michigan.
Work at GTB
Liz Peterson has been employed at GTB as a Senior Broadcast Negotiator since 2010. In this role, she is responsible for negotiating broadcast agreements and managing relationships with media partners. Her tenure at GTB spans 14 years, during which she has contributed to various projects and initiatives within the organization. GTB is located in Dearborn, Michigan, where Peterson continues to develop her expertise in broadcast negotiations.
Previous Experience at Doner
Before joining GTB, Liz Peterson worked at Doner as a Senior Broadcast Negotiator from 2001 to 2010. During her nine years at Doner, she focused on negotiating broadcast deals and optimizing media strategies for clients. This experience provided her with a strong foundation in the advertising and media landscape, enhancing her skills in negotiation and client management.
Professional Background
Liz Peterson has built a career in broadcast negotiation over more than two decades. Her professional journey includes significant roles at both GTB and Doner, where she has honed her skills in media negotiation and strategy. Her background in these organizations has equipped her with extensive knowledge of the broadcast industry and the dynamics of media partnerships.
Expertise in Broadcast Negotiation
As a Senior Broadcast Negotiator, Liz Peterson possesses expertise in negotiating broadcast agreements and managing media relationships. Her role requires a deep understanding of the media landscape, including trends and pricing strategies. Peterson's experience allows her to effectively navigate complex negotiations, ensuring favorable outcomes for her organization.