Lucy Greenaway
About Lucy Greenaway
Lucy Greenaway is a Sales and Marketing professional with extensive experience in media planning and buying. Currently working at The Byron Co-Op & Mindful Foods in Australia, she transitioned from corporate roles to support a family-owned health food business.
Work at GTB
Lucy Greenaway served as Partnerships Director at GTB from 2019 to 2021. During her two-year tenure in London, she focused on developing strategic partnerships and enhancing the agency's client relationships. Her role involved leveraging her extensive background in media planning and buying to drive business growth.
Current Role at The Byron Co-Op & Mindful Foods
Since 2021, Lucy Greenaway has been working in Sales & Marketing at The Byron Co-Op & Mindful Foods in Byron Bay, New South Wales, Australia. In this position, she transitioned from a corporate marketing environment to support a family-owned health food business. Her focus includes B2B sales and implementing corporate marketing best practices.
Previous Experience in Media Planning
Lucy Greenaway has a solid background in media planning and buying. She worked as an Account Director at Mindshare from 2013 to 2016, where she managed media planning strategies. Prior to that, she held the position of Investment Executive at Mediacom from 2006 to 2009, and as Client Planning Manager at ZenithOptimedia from 2011 to 2013.
Education and Qualifications
Lucy Greenaway studied at Macquarie University, where she earned a Bachelor’s degree in Media: Visual Communication from 2003 to 2006. Additionally, she attended TAFE, achieving a Certificate II in Tourism while studying Office Management from 2001 to 2003. Her educational background supports her expertise in marketing and media.
Skills and Expertise
Lucy Greenaway possesses extensive skills in international account coordination, which aids in expanding the reach of small businesses. Her experience in television media planning is notable, as it is not commonly highlighted in small business marketing roles. This combination of skills enhances her effectiveness in her current role within the health food sector.