Lynn Ephlin
About Lynn Ephlin
Lynn Ephlin serves as the Director of Innovation & Data at Ford Motor Company, focusing on Tier 2 Retail Business. With extensive experience in marketing insights and analytics, she has held various leadership roles in notable companies over the past two decades.
Current Role at GTB
Lynn Ephlin serves as the Director of Innovation & Data at GTB, focusing on the Ford Motor Company Tier 2 Retail Business. In this role, she has been instrumental in leveraging data-driven insights to enhance marketing strategies and drive innovation within the organization. Her tenure at GTB began in 2021, and she continues to contribute to the company's objectives in Detroit, Michigan.
Previous Experience at GTB
Prior to her current position, Lynn Ephlin worked at GTB as the Associate Director of Marketing Insights & Analytics from 2012 to 2018. During her six years in this role, she focused on analyzing market trends and consumer behavior to inform marketing strategies. This experience laid the groundwork for her subsequent leadership roles in the marketing analytics field.
Professional Background
Lynn Ephlin has a diverse professional background, having held various positions in marketing and analytics. She worked at Latcha+Associates as the Marketing Lead for Marketing Intelligence & Analytics from 2018 to 2020. Following that, she served as Vice President of Competitive Analytics at Publicis Groupe for one year in 2020. Her career also includes roles at J.D. Power & Associates, General Motors, and IHS Markit, showcasing her extensive experience in the automotive and marketing sectors.
Educational Background
Lynn Ephlin studied at Wayne State University from 1995 to 1999, where she completed her degree. This educational foundation has supported her career in marketing and analytics, equipping her with the necessary skills to excel in various roles within the industry.