María Leyes
About María Leyes
María Leyes is an Asistente de CRM at GTB in Buenos Aires, Argentina, where she has worked since 2021, focusing on client communication and coordination with Ford Motor Company. She holds a degree in Advertising and has completed various courses in digital marketing and is currently pursuing a Postgraduate degree in Business Management.
Work at GTB
Currently, María Leyes serves as Asistente de CRM at GTB, a position she has held since 2021. In this role, she is responsible for direct client communication and coordination, particularly with Ford Motor Company. Her work involves the creation and management of CRM campaigns, where she drafts content tailored to specific client segments. She has gained experience in preparing presentations and reports related to CRM projects, contributing to the overall effectiveness of client engagement strategies.
Education and Expertise
María Leyes has a solid educational background in marketing and advertising. She studied at Coderhouse, where she focused on Marketing and achieved a certification in Marketing Digital in 2021. Additionally, she holds a Licenciatura en Publicidad from Universidad del Este, which she completed from 2015 to 2018. Currently, she is pursuing a Postgraduate degree in Business Management at UADE, further enhancing her expertise in the field.
Background
Before her tenure at GTB, María Leyes worked at Edificios Alaró as Gestión Publicitaria from 2019 to 2020. In this role, she gained experience in advertising management, which contributed to her skills in client communication and marketing strategies. Her background in both advertising and CRM positions her well for her current responsibilities at GTB.
Digital Marketing Courses
María Leyes has completed various courses that complement her formal education. These courses cover digital marketing, community management, social media advertising, and UX/UI design. This diverse training has equipped her with a comprehensive skill set that is applicable to her role in CRM and client engagement.