Mia Gocaj
About Mia Gocaj
Mia Gocaj is a Senior Media Planner with extensive experience in media buying and planning. She has worked at notable companies such as Jekyll and Hyde Advertising and Marketing, Carat, and Team Detroit since 2013.
Current Role at Team Detroit
Mia Gocaj serves as a Senior Media Planner at Team Detroit, a position she has held since 2013. In this role, she is responsible for developing and executing media strategies that align with client objectives. Her expertise in media planning enables her to optimize advertising campaigns across various platforms, ensuring effective audience engagement and budget management.
Previous Experience in Media Buying
Prior to her current role, Mia Gocaj worked at Jekyll and Hyde Advertising and Marketing as a Senior Media Buyer from 2004 to 2013. During her nine years there, she focused on purchasing media space and time for clients, negotiating rates, and analyzing campaign performance. She also held the position of Associate Planner at Carat for ten months in 2013, where she contributed to media planning efforts.
Education in Media Arts
Mia Gocaj studied at Specs Howard School of Media Arts, where she achieved a degree in Radio and Television Broadcasting Technology/Technician in 2003. Her education provided her with foundational knowledge in media production and broadcasting. Additionally, she attended Eastern Michigan University, further enhancing her academic background.
Early Career in Promotions
Mia Gocaj began her career as a promotions coordinator at WYCD, where she worked from 2003 to 2007. In this role, she was involved in organizing promotional events and campaigns, helping to increase the station's visibility and audience engagement. This experience laid the groundwork for her future roles in media planning and buying.