Michael Genevich
About Michael Genevich
Michael Genevich is a MD specializing in Digital Strategy and YouTube Programmatic at GTB in Dearborn, Michigan. He leads brand safety initiatives for Ford and has extensive experience in media planning across various platforms.
Work at GTB
Michael Genevich has been employed at GTB as AMD - Digital Strategy & YouTube Programmatic since 2019. In this role, he serves as the media lead for brand safety across all of Ford, ensuring that content is both safe and viewable. He manages all Tier 1 YouTube buys for various brands, optimizing these buys throughout the campaign based on defined strategies. His tenure at GTB includes previous positions such as Publisher Content Hub from 2014 to 2019 and Supervisor from 2010 to 2014.
Education and Expertise
Michael Genevich earned a Bachelor of Business Administration (BBA) in Advertising and Marketing Management from Northwood University, completing his studies from 2001 to 2004. His educational background provides a foundation for his extensive knowledge in the media industry, which spans digital, out of home, experiential, print, and television platforms. He demonstrates proficiency in executing national campaigns while also focusing on local planning.
Professional Background
Before joining GTB, Michael Genevich worked at Starcom as a Senior Media Planner from 2007 to 2010, where he developed strategic media plans. He also held the position of Media Planner at JWT / Mindshare Team Detroit from 2004 to 2007. His career at GTB has spanned over a decade, with various roles that have contributed to his expertise in digital strategy and media planning.
Achievements in Media Strategy
Throughout his career, Michael Genevich has demonstrated the ability to manage large budgets while maintaining a focus on defined strategies. His role in overseeing YouTube programmatic buys showcases his capability in optimizing media campaigns. His experience in executing national campaigns reflects his proficiency in both high-level strategy and detailed planning.