Michael Parrott
About Michael Parrott
Michael Parrott serves as the Associate Director of Ford and Lincoln Product Insights and Integration at GTB, where he has worked since 2015. He has a strong background in advertising and marketing, with previous roles at JWT, Young & Rubicam, and GTB, contributing to his extensive experience in senior-level account management.
Current Role at GTB
Michael Parrott serves as the Associate Director of Ford and Lincoln Product Insights and Integration at GTB. He has held this position since 2015, contributing to the development of product insights and integration strategies for Ford and Lincoln brands. His role involves leading claim development and product segmentation activities, ensuring that the products align with market needs and consumer expectations. Parrott collaborates with cross-disciplinary teams, including account, strategy, creative, and legal, to enhance the overall product experience.
Previous Experience at GTB
Prior to his current position, Michael Parrott held several senior roles at GTB. He served as SVP, Account Director for Digital Customer Experience from 2011 to 2015, and as SVP, Group Account Director for Lincoln Digital from 2009 to 2011. Additionally, he was the SVP, Group Account Director for Ford Motor Credit from 2007 to 2009. His extensive experience in these roles has equipped him with a deep understanding of digital marketing strategies and customer engagement for automotive brands.
Experience at JWT and Young & Rubicam
Michael Parrott worked at JWT from 1998 to 2004, where he held various positions including Partner and Senior Planner for Ford SUVs/Pick-ups. He was also a Partner and Account Supervisor for Ford SUVs during this time. Following his tenure at JWT, he joined Young & Rubicam as V.P., Management Supervisor for Ford Motor Credit Company from 2005 to 2008. These roles contributed to his expertise in account management and strategic planning within the automotive sector.
Education and Expertise
Michael Parrott studied at Michigan State University, where he earned a Bachelor of Arts in Advertising and a Master of Arts in Advertising/Marketing. His educational background has provided him with a solid foundation in marketing principles and advertising strategies, which he has applied throughout his career in various senior-level account positions. His academic achievements complement his extensive professional experience in the automotive marketing industry.
Responsibilities and Contributions
In his current role, Michael Parrott is responsible for overseeing third-party award activities for Ford and Lincoln. He has previously focused on developing multimedia content, including videos, images, and CG animations for Ford.com and Lincoln.com, to support vehicle site reveals and launches. His contributions have been integral to enhancing the visibility and market presence of Ford and Lincoln products.