Michelle Byrne
About Michelle Byrne
Michelle Byrne serves as the Regional Integrated Media Manager for the Northeast and Southeast regions at GTB, where she has worked since 2019. She has a background in investment management, having held positions at Mindshare and GroupM, and holds a degree from Suffolk University - Sawyer Business School.
Current Role at GTB
Michelle Byrne serves as the Regional Integrated Media Manager for the Northeast and Southeast regions at GTB. She has held this position since 2019, contributing to the company's media strategy and execution. In addition to her managerial role, she also works as a Client Service Manager at GTB, a position she has maintained since 2012. Her extensive experience in client services and media management supports the company's objectives in delivering integrated media solutions.
Previous Experience at Mindshare
Before her current roles, Michelle Byrne worked at Mindshare as the Director of Investment from 2021 to 2022. During her tenure, she focused on investment strategies in the Boston area. Prior to this, she served as the Regional Manager for Local Investment at Mindshare in 2021, where she managed local investment initiatives for nearly a year. Her experience at Mindshare provided her with a strong foundation in media investment and management.
Education and Academic Background
Michelle Byrne studied at Suffolk University - Sawyer Business School from 1997 to 2001, earning her degree over four years. Additionally, she completed her secondary education at Wakefield High. Her academic background has equipped her with the knowledge and skills necessary for her roles in media management and client services.
Current Role at GroupM
Since 2022, Michelle Byrne has been working at GroupM as the Director, Client Investment Lead for Audio and Local Video. In this role, she oversees client investment strategies specifically in audio and local video sectors. Her expertise in media investment continues to play a critical role in shaping client strategies and enhancing media performance.