Mike Lembo
About Mike Lembo
Mike Lembo serves as the Senior Vice President and East Market Area Director at GTB, where he manages substantial marketing budgets and oversees advertising efforts for a network of Ford dealers. He co-founded Charity Hop Sports Marketing and has a strong background in marketing and event management, having worked with notable clients and raised significant funds for charitable causes.
Current Role at GTB
Mike Lembo serves as the Senior Vice President and East Market Area Director at GTB, a position he has held since 2023. In this role, he oversees advertising, sponsorship, media, and creative strategies for a network of over 130 regional Ford dealers in New England. His responsibilities include managing marketing budgets that exceed $25 million annually, ensuring effective allocation of resources to maximize impact.
Previous Experience at GTB
Prior to his current role, Mike Lembo worked at GTB as the Regional Account Director for New England from 2018 to 2023. During this five-year tenure, he focused on building client relationships and enhancing marketing strategies within the region. His experience at GTB has contributed to his understanding of the automotive marketing landscape.
Education and Expertise
Mike Lembo studied at Northeastern University, where he earned a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing and Management. His academic background has equipped him with the skills necessary to navigate complex marketing environments and manage substantial budgets effectively.
Background in Marketing and Events
Mike Lembo has extensive experience in marketing and event management. He worked as the Marketing & Special Events Manager at Curt's Pitch for ALS and The ALS Association from 2004 to 2008. He also held positions as the Interactive Marketing Director at JN Phillips Auto Glass and the Senior Marketing Director at The Gold Group, where he spent nine years from 2009 to 2018.
Achievements in Fundraising and Client Representation
As a co-founder of Charity Hop Sports Marketing, Mike Lembo has played a significant role in raising over $2 million for charitable organizations through initiatives such as Charity Wines. He has also represented major touring entertainment properties, including King Tut and Titanic: The Artifact Exhibition, successfully selling over 10 million tickets. His work with high-profile clients includes collaborations with the Boston Red Sox, Kraft Sports Group, and Harvard Athletics.