Monserrat Figueroa Casillas
About Monserrat Figueroa Casillas
Monserrat Figueroa Casillas is a Metrics & Data Analyst with a background in programmatic media and digital metrics. She has worked at GTB since 2020 and has held various roles in the field since 2015.
Current Role at GTB
Monserrat Figueroa Casillas has been employed at GTB as a Metrics & Data Analyst since 2020. In this role, she is responsible for analyzing data metrics to support decision-making processes. Her expertise in data analysis contributes to the effectiveness of marketing strategies and campaign performance.
Previous Experience at GTB
Prior to her current position, Monserrat worked at GTB as a Trafficker & Web Analyst PRCCA from 2016 to 2019. During this three-year tenure, she focused on managing web traffic and analyzing online performance metrics, which enhanced the company's digital marketing efforts.
Experience at Grupo Modelo
Monserrat served as Especialista Métricas Digitales - Business Intelligence at Grupo Modelo from 2019 to 2020. In this position, she utilized her analytical skills to provide insights into digital metrics, aiding in the optimization of business intelligence strategies.
Role at Headway Digital
Monserrat worked at Headway Digital as an Account Manager from 2015 to 2016. Her responsibilities included managing client accounts and ensuring the delivery of programmatic media solutions, which helped in building strong client relationships.
Education and Qualifications
Monserrat studied at Instituto Politécnico Nacional, where she earned a Licenciatura en Relaciones Comerciales from 2009 to 2013. This educational background provided her with foundational knowledge in commercial relations, which supports her analytical work in the digital marketing field.