Natascha Shen
About Natascha Shen
Natascha Shen is a Senior Account Director at GTB in Shanghai, China, where she has managed the Lincoln China account since 2016. She holds a Master's degree in Interactive Media from the University of the Arts London and a Bachelor's degree in German Language and Literature with a minor in Advertising and Public Relations from Fu Jen Catholic University.
Work at GTB
Natascha Shen has been serving as a Senior Account Director at GTB since 2016. Based in Shanghai, China, she has been responsible for managing the Lincoln China account throughout her tenure. Her role involves overseeing client relationships and ensuring the successful execution of marketing strategies tailored to the automotive sector.
Education and Expertise
Natascha Shen holds a Master's degree in Interactive Media from the University of the Arts London, where she studied from 2009 to 2010. Prior to this, she earned a Bachelor's degree in German Language and Literature with a minor in Advertising and Public Relations from Fu Jen Catholic University, studying from 2004 to 2008. Her educational background supports her expertise in technology, design, and user experience design.
Background
Natascha Shen has built a diverse career in marketing and account management. Before joining GTB, she worked at several prominent agencies. She served as an Associate Account Director at McCann in Beijing from 2013 to 2014, and as an Account Director at Ogilvy in Shanghai from 2014 to 2016. Additionally, she was a Senior Project Manager at Saatchi & Saatchi in Beijing from 2012 to 2013.
Achievements
With nearly a decade of experience in integrated marketing, Natascha Shen is recognized for her business-oriented and client-focused approach. Her strong skills in technology and design have contributed to her effective management of high-profile accounts, particularly in the automotive industry.