Nitika Parmar
About Nitika Parmar
Nitika Parmar is a Vice President and Senior Creative Director with over a decade of experience in the advertising industry, primarily at GTB. She has a strong background in managing comprehensive campaigns across various sectors and has contributed to Corporate Social Responsibility initiatives.
Current Role and Responsibilities
Nitika Parmar currently holds the position of AVP and Senior Creative Director at GTB, where she has worked since 2011. In this role, she is responsible for leading creative initiatives and overseeing the development of comprehensive marketing strategies. Her expertise includes managing 360-degree campaigns that span various industries, ensuring that brand messages resonate effectively with target audiences.
Previous Experience at GTB
Nitika Parmar has a significant history with GTB, having held multiple roles over the years. She served as CD Art from 2013 to 2015, followed by a position as Senior Creative Director from 2015 to 2019. Additionally, she worked as AVP and Senior Creative Director from 2019 to 2021. Her tenure at GTB has equipped her with extensive experience in creative direction and brand management.
Experience at DRAFT FCB ULKA
Before her extensive career at GTB, Nitika Parmar worked at DRAFT FCB ULKA as a Creative Group Head for one year, from 2010 to 2011. This role contributed to her foundational skills in creative leadership and campaign development, further enhancing her capabilities in the advertising industry.
Educational Background
Nitika Parmar completed her Bachelor's degree in Economics and Political Science at Indraprastha College For Women from 1994 to 1997. Prior to this, she attended Mayoor School, where she completed her Higher Secondary education. Her academic background provides a strong foundation for her career in creative direction and brand strategy.
Specialization and Industry Expertise
Nitika Parmar specializes in corporate and brand building exercises, with extensive experience across various sectors including Automotive, FMCG, Fashion, Food, Real Estate, Hotels and Hospitality, Healthcare, and Telecom. She has also been involved in developing Corporate Social Responsibility campaigns, demonstrating her commitment to socially responsible branding.