Patricia Henkel
About Patricia Henkel
Patricia Henkel serves as the Manager of Digital Marketing and SEO at GTB for Ford Motor Company, where she leads a team focused on enhancing organic search performance. With a background in analytics and marketing science, she has over 20 years of experience in digital marketing and has worked at GTB since 2016.
Current Role at GTB
Patricia Henkel serves as the Manager of Digital Marketing and SEO at GTB for Ford Motor Company. In this role, she is part of the Analytics and Marketing Science Unit, where she leads a team focused on enhancing organic search visits, conversions, and revenue. Since 2016, she has been instrumental in driving digital marketing strategies that align with Ford's business objectives in the Greater Detroit Area.
Previous Experience at GTB
Prior to her current position, Patricia worked at GTB as a Senior Digital Analyst from 2013 to 2016 in Traverse City. During her tenure, she contributed to various digital marketing initiatives and analytics projects, laying the groundwork for her current leadership role.
Experience at LexisNexis
Patricia Henkel's career includes significant experience at LexisNexis, where she held multiple roles. She worked as an Account Manager from 1995 to 2000 in Atlanta, GA, and as a Legal Consultant for 11 months in Tampa, FL. Additionally, she served as an Associate from 1993 to 1995 in St. Petersburg, FL. Her diverse roles at LexisNexis provided her with a strong foundation in client management and legal consulting.
Education and Expertise
Patricia studied at the University of Michigan, where she earned a Bachelor of Arts (B.A.) in Political Science from 1993 to 1995. Her educational background supports her analytical skills and strategic thinking in her current role in digital marketing and SEO.
Leadership and Collaboration
In her current position, Patricia Henkel collaborates with senior leadership and cross-functional teams, including development, creative, user experience, content strategy, legal, and finance. She directs complex research and analytics using tools such as Adobe, API, and SQL, providing insights that support strategic direction. Her work includes writing product requirements documents that outline product strategies and roadmaps.