Paul M.
About Paul M.
Paul M. serves as the Audience & Planning Solutions Director at GTB in London, where he has developed and optimized ID resolution programs for Ford in the EMEA region since 2021. With a background in strategy and audience frameworks, he has held various leadership roles in the marketing and media sectors across Europe.
Work at GTB
Paul M. has been serving as the Audience & Planning Solutions Director at GTB since 2021. In this role, he has developed and optimized ID resolution programs across multiple data platforms specifically for Ford in the EMEA region. His responsibilities include building comprehensive audience frameworks and activating audiences across both paid and owned digital channels. Prior to this position, he held the role of EMEA Audiences Director at GTB from 2017, contributing to audience strategy and planning.
Education and Expertise
Paul M. holds an MBA in Marketing & Finance from the University of Warsaw, where he studied from 1994 to 1999. His educational background provides a strong foundation for his expertise in audience planning and data-driven marketing strategies. Additionally, he graduated from Star City High School in Arkansas, USA, in 1994.
Background
Paul M. has a diverse professional background in marketing and audience strategy. He co-founded Yield Group Consultants and served as Managing Partner for Central and Eastern Europe from 2009 to 2017. Prior to that, he worked at Zenith as Strategy Director and Client Service Director from 2002 to 2009. His career began at Universal McCann Poland, where he was a Media Manager from 1999 to 2002.
Achievements in Audience Strategy
Throughout his career, Paul M. has made significant contributions to audience strategy and planning. At GTB, he has successfully developed ID resolution programs and comprehensive audience frameworks for Ford. His work has involved activating audiences across various digital channels, enhancing the effectiveness of marketing initiatives.