Peter Helmick
About Peter Helmick
Peter Helmick serves as the Director of Client Engagement at GTB, where he has worked since 2021, focusing on automotive advertising for Ford Motor Company. He has over a decade of experience in account management and digital strategy within the marketing and advertising sector.
Current Role at GTB
Peter Helmick serves as the Director of Client Engagement at GTB, a position he has held since 2021. In this role, he leads client engagement initiatives specifically for Ford Motor Company, concentrating on automotive advertising strategies. His responsibilities include overseeing client relationships and ensuring the successful execution of marketing campaigns. Helmick is based in Detroit, Michigan, where he has been instrumental in driving client satisfaction and engagement.
Career Progression at GTB
Helmick has a significant tenure at GTB, having progressed through various roles since 2010. He began as an Account Coordinator, advancing to Assistant Account Executive, Account Supervisor, and Management Supervisor before assuming his current role. His career at GTB spans over a decade, during which he has developed a deep understanding of client needs and marketing strategies within the automotive sector.
Previous Experience in Marketing and Advertising
Before his extensive career at GTB, Helmick worked at Commonwealth//McCann as an Account Executive for one year. He also gained experience as an Account Manager at WLNS-TV for eight months. These roles contributed to his foundational skills in account management and business development, which he has leveraged throughout his career in the marketing and advertising industry.
Education and Expertise
Peter Helmick earned a Bachelor of Arts degree in Advertising from Michigan State University. His educational background, combined with his professional experience, has equipped him with strong expertise in digital strategy and integrated marketing, particularly within the automotive sector. This knowledge supports his current role in leading client engagement efforts at GTB.
Background in Digital Strategy
Helmick possesses a robust background in digital strategy and integrated marketing, specifically tailored to the automotive industry. His experience encompasses various aspects of account management and client engagement, allowing him to effectively address the unique challenges and opportunities present in automotive advertising.