Rachael Tibbits
About Rachael Tibbits
Rachael Tibbits serves as the VP, Director of US 1:1 Marketing Strategy at GTB, where she has worked since 2021. She has extensive experience in marketing and advertising, with previous roles at Latcha+Associates and Team Detroit.
Work at GTB
Rachael Tibbits serves as the Vice President and Director of US 1:1 Marketing Strategy at GTB. She has held this position since 2021, contributing to the company's marketing initiatives from their Detroit, Michigan office. In her role, she focuses on developing personalized marketing strategies that enhance customer engagement and drive business results.
Previous Experience in Marketing
Before joining GTB, Rachael Tibbits worked at Latcha+Associates as a Senior CRM Strategist from 2016 to 2021. In this role, she specialized in customer relationship management strategies, enhancing client engagement and retention. Additionally, she served as an Account Supervisor at Team Detroit from 2007 to 2013, where she managed client accounts and marketing campaigns.
Education and Expertise
Rachael Tibbits studied at Michigan State University, where she earned a Bachelor of Science in Apparel and Textile Design and a Bachelor of Arts in Marketing, both completed between 2001 and 2005. Her educational background provides a foundation for her expertise in developing creative marketing solutions and event management within the advertising industry.
Career Background
Rachael Tibbits has a diverse career in marketing and fashion. She began her professional journey as a Fashion/Product Stylist at Kohl's Department Stores Corp. HQ from 2006 to 2007. This experience laid the groundwork for her subsequent roles in marketing and client relationship management, where she has developed skills in fostering client relationships and CRM.