Rafay Lodhi
About Rafay Lodhi
Rafay Lodhi is a Market Analyst at GTB in Detroit, Michigan, where he has worked since 2019. He specializes in performance analysis and data-driven marketing strategies, leveraging advanced analytical tools to support business growth.
Work at GTB
Rafay Lodhi has been employed at GTB as a Market Analyst since 2019, contributing to the organization for five years in Detroit, Michigan. In his role, he collaborates with Business Strategists and other stakeholders to define and refine marketing goals and key performance indicators (KPIs). He leads the analysis of Ford's performance data, supporting retail business growth for the region's dealers. His responsibilities include providing data-driven optimization recommendations through ongoing performance analysis of marketing initiatives.
Previous Experience at Quicken Loans
Prior to his current position, Rafay Lodhi gained valuable experience at Quicken Loans. He served as a Marketing Sales Intern for three months in 2018, followed by a six-month tenure as a Social Media Marketing Intern from 2018 to 2019. Additionally, he worked as a Campus Ambassador for one year during the same period. His diverse roles at Quicken Loans allowed him to develop skills in marketing and sales strategies.
Internship Experience
Rafay Lodhi's internship experience includes a position as an Analytics Intern at GTB for two months in 2019. This role provided him with foundational skills in data analysis and marketing strategies, which he has built upon in his current position as a Market Analyst. His internships have contributed to his understanding of the marketing landscape and analytics.
Education and Expertise
Rafay Lodhi studied at Wayne State University, where he earned a Bachelor of Science in Business Administration with a focus on Marketing Management from 2017 to 2019. His academic background has equipped him with the knowledge and skills necessary for his career in market analysis. He utilizes advanced tools such as IHS Markit’s Catalyst and Loyalty Analytics Tool, JD Power PIN, and Maritz NVCS study for data extraction and analysis.
Data Analysis and Optimization Skills
In his role as a Market Analyst, Rafay Lodhi develops measurement plans to guide content and media optimizations, including creative and audience tests. He provides data-driven recommendations that enhance marketing initiatives, demonstrating his expertise in performance analysis and optimization strategies. His analytical skills support effective decision-making processes within the organization.