Ralph Wang
About Ralph Wang
Ralph Wang is a Group Account Director at GTB in Shanghai, where he has worked since 2019. He specializes in art direction and market research, leading accounts for CAF SUV nameplates and developing innovative marketing strategies.
Work at GTB
Ralph Wang has been serving as a Group Account Director at GTB since 2019, operating in Shanghai. In this role, he leads the account for CAF SUV nameplates, which includes models such as EDGE, Kuga, and Ecosport. His responsibilities encompass integrated marketing communications, where he applies his expertise to develop and implement marketing strategies. Prior to his current position, he also worked at GTB as a Group Account Director from 2016 to 2019, accumulating three years of experience in this capacity.
Previous Experience at Ogilvy & Mather
Before joining GTB, Ralph Wang worked at Ogilvy & Mather as an Account Manager for one year, from 2008 to 2009. His role involved managing client accounts and contributing to marketing initiatives. This experience helped him build a foundation in account management and marketing strategies, which he later applied in his subsequent positions.
Education and Expertise
Ralph Wang studied at the University of Groningen, where he earned a Bachelor’s degree in International Economics & Business. His educational background provides him with a strong understanding of economic principles and business strategies. He possesses expertise in art direction and market research, which he utilizes to create innovative marketing strategies and enhance advertising campaigns.
Creative Solutions in Advertising
Ralph Wang is recognized for his ability to think out-of-the-box, which allows him to develop creative solutions in advertising campaigns. His innovative approach contributes to the effectiveness of marketing strategies and enhances the overall impact of the campaigns he oversees. This creative mindset plays a significant role in his work at GTB, particularly in leading integrated marketing communications for various automotive brands.