Raymond (Erick) Maks
About Raymond (Erick) Maks
Raymond (Erick) Maks serves as the Group Director of Campaign and Marketing Insights at GTB, where he focuses on enhancing consumer understanding through innovative metrics. He has held various roles within GTB since 2012 and previously worked at American Laser Centers.
Current Role at GTB
Raymond (Erick) Maks serves as the Group Director of Campaign and Marketing Insights at GTB since 2020. In this role, he drives the evolution of insights by identifying and integrating new metrics to enhance the understanding of the consumer landscape. He leads a team of 10 analysts focused on supporting Ford Tier 2 dealer business, providing insights for media campaign measurement and optimization. Maks coordinates strategies and tactics for broader campaigns, working cross-discipline within the agency and with clients.
Previous Experience at GTB
Prior to his current position, Maks held several roles at GTB. He was the Director of Analytics Integration Lead for Ford Trucks and Commercial Vehicles from 2016 to 2018. He also served as Director for Ford and Lincoln Certified Pre-Owned Analytics from 2015 to 2018 and as Director of Market Insights from 2018 to 2020. In these roles, he directed the research and communication of the agency's perspective on shifts in the digital marketing landscape.
Experience at American Laser Centers
Maks worked at American Laser Centers as Media Director for a period of seven months in 2007 to 2008. He later served as Advertising Director from 2008 to 2011 for three years. In these positions, he was responsible for overseeing media strategies and advertising initiatives.
Education and Expertise
Maks studied at Central Michigan University, where he achieved a Bachelor of Applied Arts. His educational background supports his expertise in marketing insights and analytics, enabling him to effectively lead teams and drive strategic initiatives in digital marketing.
Leadership and Analytics Oversight
In his current role, Maks serves as the primary analytics point of contact for cross-functional Field and National leadership, as well as with vendors and external partners. He oversees additional client and agency endeavors, including Consumer Experience, Commercial Truck, and Lincoln business. He identifies and implements new tools and resources to analyze campaign performance, including geo-location partners and incremental lift.