Renee Parent (Bertolini)
About Renee Parent (Bertolini)
Renee Parent (Bertolini) is a Manager of Digital Analytics with over 11 years of experience at GTB. She has a background in marketing and digital analytics, having previously held positions at Pulte Homes and expertise in various analytical and design tools.
Current Role in Digital Analytics
Renee Parent currently serves as the Manager of Digital Analytics at GTB, a position she has held since 2013. In this role, she oversees various digital analytics initiatives, leveraging her extensive experience to enhance data-driven decision-making. She works remotely from Memphis, TN, and has been instrumental in implementing analytics strategies that support the company's objectives.
Previous Experience at GTB
Prior to her current role, Renee worked at GTB as a Senior Analyst in Digital Analytics from 2012 to 2013. During her tenure, she contributed to the development of analytics frameworks that informed marketing strategies. Her experience in this position laid the groundwork for her advancement to a managerial role.
Professional Background at Pulte Homes
Renee Parent has a background in marketing from her time at Pulte Homes, where she held two positions. She served as a Marketing Coordinator from 2000 to 2004 and later as an eMarketing Coordinator from 2004 to 2007. In these roles, she focused on developing marketing strategies and managing digital content, which contributed to her expertise in the field.
Education and Academic Credentials
Renee studied at Oakland University, where she earned a Bachelor of Science degree in Public Administration. Her academic journey spanned from 1987 to 1994, providing her with a solid foundation in public policy and administration, which complements her professional expertise in digital analytics.
Technical Skills and Tools Proficiency
Renee possesses extensive experience with various digital analytics tools, including Adobe Analytics and Hitbox Web Analytics. She utilizes Visio for diagramming and flowchart creation in her projects. Additionally, she has skills in HTML for managing digital content and is proficient in graphic design software such as Photoshop and Illustrator.