Rhys Hunter
About Rhys Hunter
Rhys Hunter is a Senior Analyst in Marketing Insights at GTB, where he has worked since 2015. He has a background in strategic planning and analysis, with experience in customer experience metrics and electric vehicle products for General Motors.
Current Role as Senior Analyst, Marketing Insights
Rhys Hunter currently serves as a Senior Analyst in Marketing Insights at GTB, a position he has held since 2015. In this role, he focuses on analyzing marketing data to support strategic decision-making. His work involves conducting ad hoc analyses on key customer experience metrics and electric vehicle products, providing valuable insights for internal teams at General Motors. Rhys's expertise in data analysis contributes to the development of effective marketing strategies.
Previous Experience at GTB
Before his current role, Rhys Hunter held multiple positions at GTB. He worked as a Strategic Planner from 2010 to 2013, where he developed strategies to enhance marketing effectiveness. Following that, he transitioned to the role of Analyst in Marketing Insights from 2013 to 2015. During his tenure, he developed monthly brand and product reports that focused on dealership sales and service experiences at General Motors. His comprehensive understanding of marketing dynamics was further enhanced through these experiences.
Education and Expertise
Rhys Hunter earned a Bachelor of Arts degree in Psychology from the University of Michigan. His educational background provides him with a strong foundation in understanding consumer behavior, which is essential in his role as a marketing analyst. Rhys applies psychological principles to analyze market trends and customer preferences, enabling him to deliver insights that drive marketing strategies.
Experience at BBDO
Prior to his time at GTB, Rhys Hunter worked at BBDO as a Junior Strategic Planner and Senior Administrative Assistant in Research and Planning for a period of five months in 2008. This role allowed him to gain initial experience in strategic planning and research, contributing to his skill set in marketing analysis and insights.
Collaboration with General Motors
Throughout his career, Rhys Hunter has collaborated closely with General Motors. He played a key role in defining data needs and verifying preliminary data outputs in partnership with a new vendor. This collaboration highlights his ability to work effectively with cross-functional teams to ensure the accuracy and relevance of marketing data.