Rowena Munsayac
About Rowena Munsayac
Rowena Munsayac is a Senior Digital Executive with extensive experience in media planning and communications. She has worked in various roles across Australia and the Philippines, including positions at Digital FCB Manila, OMD Philippines, and GTB.
Current Role at GTB
Rowena Munsayac serves as a Senior Digital Executive at GTB, a position she has held since 2021. In this role, she focuses on digital marketing strategies and execution, contributing to the company's objectives in Melbourne, Victoria, Australia. Her expertise in digital media enhances the team's capabilities in delivering effective marketing solutions.
Previous Experience in Media Planning
Rowena Munsayac has extensive experience in media planning and buying. She worked at Digital FCB Manila as a Senior Media Planner Buyer from 2001 to 2005, where she developed her skills in strategic media placement. Later, she served as a Media Manager at OMD Philippines from 2010 to 2016, managing media strategies for various clients. Additionally, she held roles at Cyber Ads and Vizeum, further solidifying her background in media coordination and planning.
Communications Roles at Hatched
At Hatched, Rowena Munsayac held two significant positions. She began as a Communications Executive from 2016 to 2019, where she contributed to communication strategies. She then advanced to Senior Communications Executive from 2019 to 2021, continuing her work in South Yarra, Victoria, Australia. Her roles involved managing client communications and enhancing brand visibility.
Educational Background in Nursing and Advertising
Rowena Munsayac has a diverse educational background. She studied Registered Nursing at Unciano Colleges, earning a Bachelor of Science in Nursing from 2005 to 2008. Prior to that, she attended Polytechnic University of the Philippines, where she obtained a Bachelor in Advertising and Public Relations from 1995 to 1999. This combination of education has equipped her with a unique perspective in both healthcare and marketing sectors.