Samuel Kates
About Samuel Kates
Samuel Kates is an Associate Creative Director at GTB in Toronto, Ontario, where he has worked since 2021. He has extensive experience in copywriting across various industries, having held positions at multiple advertising agencies and organizations since 2005.
Work at GTB
Samuel Kates has been serving as the Associate Creative Director at GTB since 2021. In this role, he has contributed to various creative projects and campaigns, leveraging his extensive background in copywriting and creative direction. Prior to his current position, he worked as a Senior Copywriter at GTB from 2018 to 2021, where he developed content strategies and crafted compelling narratives for clients.
Professional Experience
Samuel Kates has a diverse professional background in copywriting and creative direction. Before joining GTB, he held positions at several notable agencies, including Rain43 as a Senior Copywriter from 2016 to 2018, and Publicis as a Copywriter from 2014 to 2015. He also worked at CBC/Radio-Canada as a Senior Communications Officer / Copywriter from 2013 to 2014. His experience spans various industries, including telecommunications, automotive, and public broadcasting.
Education and Expertise
Samuel Kates holds a Bachelor of Fine Arts (BFA) Honours degree from York University, which he completed from 1997 to 2001. He also obtained a Postgraduate Certificate from Humber College in 2005. His educational background has equipped him with the skills necessary to excel in both mass and digital advertising, emphasizing a media-neutral approach in his work.
Background in Copywriting
Samuel Kates began his career in copywriting in 2005 at JWT, where he worked for three years. He continued to build his expertise at various agencies, including Young & Rubicam and Capital C. His transition from the television industry to advertising was facilitated by his studies at advertising college, allowing him to apply his communication skills in a new context.
Industry Experience
Throughout his career, Samuel Kates has written for a wide range of industries, including packaged goods, telecommunications, government agencies, and automotive. His ability to adapt his writing style to different sectors demonstrates his versatility and understanding of diverse audience needs.