Sasha Matviienko
About Sasha Matviienko
Sasha Matviienko is a Senior Manager of Analytics & Performance at GTB, where he has worked since 2021. He has a diverse background in digital marketing and analytics, with previous roles at Mindshare, Publicis Groupe, and 9thCO Inc., and holds degrees in Economics and Marketing from Kyiv National Economic University.
Current Role at GTB
Sasha Matviienko holds the position of Senior Manager Analytics & Performance at GTB, where she has been employed since 2021. In this role, she focuses on utilizing analytics to enhance performance metrics and drive strategic initiatives. Additionally, she has served as the Data & Analytics Manager at GTB since 2018, contributing to the company's data-driven decision-making processes. Her work involves guiding efforts across various digital marketing channels to optimize results for clients.
Previous Experience in Digital Marketing
Before joining GTB, Sasha Matviienko worked at Mindshare as a Digital Media Analyst from 2016 to 2018. In this role, she analyzed digital media performance and contributed to campaign strategies. She also served as a Paid Search & SEO Specialist at 9thCO Inc. from 2014 to 2016, where she focused on search engine optimization and paid search strategies. Additionally, she briefly worked at Publicis Groupe in 2018, contributing to digital marketing and analytics efforts.
Educational Background
Sasha Matviienko studied at Kyiv National Economic University, where she earned a Bachelor's degree in Economics and Marketing from 2008 to 2012. She furthered her education at George Brown College, completing a Postgraduate program in Marketing Data Analytics in 2013. Additionally, she attended BrainStation in 2015, where she studied Data Analytics. This educational background has equipped her with the skills necessary for her roles in analytics and digital marketing.
Achievements in Digital Marketing
Sasha Matviienko has achieved notable results in her digital marketing career. She played a key role in helping Loan Away achieve a 50% increase in leads through effective Paid Search, SEO, and Conversion Optimization strategies. Furthermore, she has collaborated with startups such as Avado and Geolance, assisting them in reaching their growth objectives through a long-term strategic approach. Her expertise in Conversion Optimization, Digital Media, and SEO has been instrumental in delivering optimal results for major clients like Ford and Lincoln.