Scott Popelier
About Scott Popelier
Scott Popelier serves as the Associate Director of Product Information for Truck at GTB, where he has worked since 2019. He has a background in creative content management and product strategy, with previous roles at Mediabrands Society and Team Detroit.
Current Role at GTB
Scott Popelier serves as the Associate Director of Product Information for Truck at GTB. He has held this position since 2019, contributing to the company's efforts in the automotive sector. His role involves developing product information strategies that align with client objectives, particularly for global Fortune 500 automotive brands. Based in Dearborn, MI, he utilizes his extensive experience to support innovative advertising strategies.
Previous Experience at Mediabrands Society
Prior to his current role, Scott Popelier worked at Mediabrands Society as a Creative Content Manager from 2014 to 2019. During his five years in this position, he was based in Birmingham, MI. His responsibilities included managing creative content and contributing to advertising strategies that supported various clients in the automotive industry.
Career at Team Detroit
Scott Popelier has a significant history with Team Detroit, where he held multiple roles. He worked as a Product Specialist from 2006 to 2012 for six years, followed by a position as an Advanced Product Strategist from 2012 to 2013 for one year. He then served as a Product Information Supervisor from 2013 to 2014 for one year. His tenure at Team Detroit allowed him to develop a deep understanding of product strategy and information management.
Education and Expertise
Scott Popelier earned a Bachelor's Degree in English Language and Literature from Oakland University, where he studied from 1995 to 2001. His educational background complements his professional experience, enabling him to develop multi-faceted solutions that align with client business objectives. His expertise includes creative production management and services tailored specifically to the automotive industry.
Achievements in Automotive Advertising
Scott Popelier has a proven track record of supporting global Fortune 500 automotive brands through innovative advertising strategies. His work focuses on developing solutions that meet client needs while leveraging his extensive experience in product strategy and creative services. This combination of skills has positioned him as a valuable asset in the automotive advertising sector.