Sevil Ozer Crespo
About Sevil Ozer Crespo
Sevil Ozer Crespo serves as the Head of CRM & Engagement at GTB in London, where she has worked since 2021. She holds a Master's degree in Interactive Marketing from Bournemouth University and has extensive experience in digital marketing and social media strategy across various companies.
Work at GTB
Sevil Ozer Crespo has been serving as the Head of CRM & Engagement at GTB since 2021. In this role, she focuses on enhancing customer relationship management and engagement strategies. Prior to her current position, she worked as the CRM Programme Lead at GTB from 2019 to 2021. Her responsibilities include developing search-driven content to improve digital marketing efforts.
Education and Expertise
Sevil Ozer Crespo holds a Master of Arts in Interactive Marketing from Bournemouth University, which she completed from 2004 to 2005. She also has a Bachelor of Science in Management Information Systems and an Associate of Science in Computer Programming, both from Boğaziçi University. Her educational background supports her expertise in digital marketing, social media strategy, and customer engagement.
Background
Sevil Ozer Crespo has extensive experience in the marketing and advertising industry, having worked in various roles since 2006. She has held positions at notable agencies such as The Brooklyn Brothers, LBi, Wunderman, Draftfcb, Spark44, Maverick Advertising and Design, and Global Beach. Her career spans over a decade, with a focus on digital marketing and social media strategies.
Achievements
Throughout her career, Sevil Ozer Crespo has led the development of social media channel strategies for global brands, including British Telecom, Land Rover, Jaguar, and Motorola Europe. She specializes in social video production and chatbot design, contributing to innovative digital marketing initiatives. Her skills in creating a positive team environment and building stakeholder relationships have been instrumental in driving engagement and leads.