Shaji Nair
About Shaji Nair
Shaji Nair is a Digital Campaign Manager at GTB, where he has worked since 2016. He previously served as a Senior Media Buyer at Optimedia for a decade.
Work at GTB
Shaji Nair has been employed at GTB since 2016, serving as a Digital Campaign Manager. GTB is a marketing communications agency that was formerly known as Team Detroit and Blue Hive, both divisions of WPP. In this role, Nair manages digital campaigns, focusing on strategy and execution to enhance client visibility and engagement in the digital landscape.
Previous Experience at Optimedia
Before joining GTB, Shaji Nair worked at Optimedia for a decade, from 2006 to 2016. In his role as a Senior Media Buyer, he was responsible for planning and purchasing media across various platforms. This experience provided him with a strong foundation in media strategy and analytics, which he has applied in his current position.
Digital Campaign Management Expertise
In his capacity as a Digital Campaign Manager at GTB, Shaji Nair specializes in developing and implementing digital marketing strategies. His expertise includes managing online advertising campaigns, analyzing performance metrics, and optimizing digital content to achieve client objectives. His role requires a thorough understanding of digital platforms and consumer behavior.
Career Timeline
Shaji Nair's career spans over 18 years in the digital marketing and media buying sectors. He began his professional journey at Optimedia, where he honed his skills for ten years before transitioning to GTB. His extensive experience in both media buying and digital campaign management has equipped him with a comprehensive understanding of the marketing landscape.