Shannon Dux
About Shannon Dux
Shannon Dux serves as the Associate Director of Analytics at GTB, where she has worked since 2016. With extensive experience in media planning and analytics, she has held various roles at notable companies, including Starcom and R&R Partners, and has a background in advertising from Michigan State University.
Current Role at GTB
Shannon Dux serves as the Associate Director of Analytics at GTB, a position she has held since 2016. In this role, she oversees the strategic advertising needs for Samsung's upscale line, Dacor. Dux is responsible for developing multiple strategic plans tailored to client needs, which include learning agendas and tactical plans. She also produces monthly deliverable reports to ensure alignment with client expectations. Her role emphasizes enhancing communication and collaboration between investment, strategy, and insights teams.
Previous Experience at GTB
Before her current position, Shannon Dux worked at GTB as the Associate Communications Director from 2014 to 2016. During her two years in this role, she contributed to various communication strategies and initiatives. This experience provided her with a solid foundation in analytics and communications, which she has built upon in her subsequent roles.
Professional Background
Shannon Dux has extensive experience in the advertising and analytics sectors. She worked at Carat USA as an Associate Director from 2017 to 2019, where she further developed her expertise in media planning and strategy. Prior to that, she held various positions at R&R Partners, starting as an Assistant Media Planner in 2007 and advancing to Media Supervisor by 2014. Her early career included roles at Mediaedge:cia as an Assistant Media Planner and Media Planner from 2005 to 2007.
Education and Qualifications
Shannon Dux earned her Bachelor of Arts (B.A.) in Advertising from Michigan State University, where she studied from 2001 to 2005. This educational background provided her with essential knowledge and skills in advertising, which she has applied throughout her career in various roles within the industry.
Achievements in Process Improvement
In her current role, Shannon Dux has streamlined processes and set deliverables across teams. This initiative has enhanced communication and collaboration between investment, strategy, and insights teams, contributing to more efficient operations and improved outcomes for client projects.