Shonda Womack Merkerson
About Shonda Womack Merkerson
Shonda Womack Merkerson is a Senior Benefits Communications Specialist at Gtb, where she has worked since 2016, focusing on internal communications to enhance employee engagement. With a background in marketing communications and corporate branding, she has held various roles at Valassis and has expertise in organizational change and crisis communications.
Work at GTB
Shonda Womack Merkerson has been employed at GTB since 2016, initially serving as a Benefits Communications Specialist. In 2019, she advanced to the role of Senior Benefits Communications Specialist. Her tenure at GTB spans over eight years, during which she has focused on providing effective internal and HR communications counsel aimed at maximizing employee engagement. Based in Dearborn, Michigan, she has developed strategies that enhance the understanding of benefits among employees.
Previous Employment at Valassis
Prior to her current role at GTB, Shonda Womack Merkerson worked at Valassis for nearly a decade, holding various positions. She began as a Targeting Analyst in 2005 and progressed through roles such as Promotions Coordinator, Marketing Communications Coordinator, and Corporate Communications Specialist. Her experience at Valassis equipped her with skills in marketing communications and corporate branding, contributing to her expertise in internal communications.
Education and Expertise
Shonda Womack Merkerson studied at Northwood University from 2001 to 2005, where she earned both an Associate's and Bachelor's degree in Marketing, Business Management, and Advertising. During her time at Northwood, she also served as an Expert Level Certified Peer Tutor, enhancing her communication skills. Her educational background supports her specialization in organizational change communications and crisis communications.
Skills in Communication and Project Management
Shonda Womack Merkerson possesses strong skills in strategy development and execution, particularly in the areas of marketing communications and corporate branding. She is adept at distilling complex information into accessible language, which aids in supporting corporate strategies. Additionally, she has extensive experience managing complex projects that involve diverse audiences, interests, and goals, showcasing her ability to create and edit employee-centric content effectively.