Sonja Woytena
About Sonja Woytena
Sonja Woytena is a Social Media Manager with a background in marketing and international communication. She has worked in various roles across the UK and Germany, currently managing social media at both GTB and VMLY&R in Düsseldorf.
Current Role as Social Media Manager
Sonja Woytena currently serves as a Social Media Manager at VMLY&R, a position she has held since 2022. She is responsible for developing and executing social media strategies that enhance brand visibility and engagement. Additionally, she has been working at GTB in the same capacity since 2021. In this role, she leverages her marketing expertise to manage social media campaigns effectively, focusing on audience engagement and content strategy.
Previous Experience at GTB
Sonja Woytena worked at GTB as a Junior Social Media Manager from 2019 to 2021. During her two years in this role, based in Düsseldorf, she contributed to various social media initiatives aimed at increasing brand awareness. Her experience at GTB laid the foundation for her current position, allowing her to develop essential skills in social media management.
Educational Background
Sonja Woytena studied at Hanzehogeschool Groningen, where she earned a Bachelor of Arts (B.A.) in International Communication from 2015 to 2019. She also attended Hochschule der Medien Stuttgart, achieving a minor in Advertising and Publishing from 2017 to 2018. Additionally, she studied at Saxion Hogeschool Enschede, focusing on Business, Management, Marketing, and related support services from 2014 to 2015. This diverse educational background supports her expertise in marketing and communication.
Marketing Experience
Sonja Woytena has accumulated significant marketing experience through various roles across different industries. She worked as a Marketing Assistant at Learning Labs & FlashAcademy HQ for five months in 2019 and completed internships at TUERNER & CO LIMITED and HierBeiDir.com. Her background includes roles in education technology and local online marketing, which have equipped her with a comprehensive understanding of the marketing landscape.
International Perspective
Sonja Woytena has experience working in both the UK and Germany, which contributes to her diverse international perspective in social media management. This exposure allows her to understand and navigate different cultural contexts, enhancing her ability to manage global social media campaigns effectively.