Sophocles Sapounas
About Sophocles Sapounas
Sophocles Sapounas is a Customer Insights Analyst at GTB and a Consumer Insights Strategist at VMLY&R, with extensive experience in consumer insights and marketing strategy within the automotive sector. He has previously held various roles at GTB and other companies, and he holds a Bachelor of Arts in Psychology and Japanese Studies from Wayne State University.
Current Role at GTB
Sophocles Sapounas currently serves as a Customer Insights Analyst at GTB, where he has been employed since 2019. In this role, he focuses on identifying target customers for vehicle lines and key customer value propositions. His work supports Ford's Global Advanced Product Marketing Strategy team in developing future products and nameplates. He engages in study design and brainstorming sessions to generate strategic direction for brand and carline programs.
Previous Experience at GTB
Sapounas has held multiple positions at GTB prior to his current role. He worked as a Consumer Insights Strategist from 2019 to 2021, and as an Associate Social Publisher for the Ford Brand from 2018 to 2019. Additionally, he served as an Associate Social Publisher focusing on Performance in 2019. His tenure at GTB provided him with a comprehensive understanding of consumer insights and social media strategies.
Professional Background
Before joining GTB, Sapounas worked in various roles that contributed to his expertise in marketing and project management. He was a Marketing Specialist at Infonorm, Inc. from 2016 to 2017, and a Project Manager at CaraMedia Productions from 2014 to 2016. He also gained experience as a Project Coordinator at GTB from 2017 to 2018 and as a Production Assistant at Exxodus Pictures in 2015.
Education and Studies
Sapounas earned a Bachelor of Arts degree in Psychology and Japanese Studies from Wayne State University, where he studied from 2009 to 2013. He also attended North Central Michigan College. During his time at Wayne State University, he worked as a Lab Technician and IT Systems Administrator from 2012 to 2015, which provided him with technical skills relevant to his career.
Creative Contributions
In addition to his analytical roles, Sapounas has made creative contributions by organizing and running music festivals. He also published a graphic novel through BHC Press, showcasing his diverse interests and abilities beyond the corporate environment.