Tawny Matlaf
About Tawny Matlaf
Tawny Matlaf is an experienced Account Manager with a decade of expertise in brand building and marketing strategies. She has held various positions in notable companies, including UM Worldwide and GTB, and is skilled in leveraging insights for market strategies and managing high-profile campaigns.
Current Role at GTB
Tawny Matlaf serves as an Account Manager at GTB, a position she has held since 2020. In this role, she is responsible for managing client accounts and ensuring the successful execution of marketing strategies. Her work involves collaborating with internal teams to develop and implement omni-channel media plans and marketing activations.
Previous Experience at UM Worldwide
Before joining GTB, Tawny Matlaf worked at UM Worldwide as a Senior Manager in Account Services from 2013 to 2019. During her six years in this role, she was based in Irvine, California, where she focused on building client relationships and managing account services.
Background in Account Management
Tawny Matlaf has extensive experience in account management, having held various positions in the field since 2004. Her career includes roles such as Senior Account Executive at HEILBrice, Account Director at Geometry Global, and Account Supervisor at The Garage Team Mazda. This diverse background has equipped her with skills in managing high-profile campaigns and supporting marketing strategies.
Education and Expertise
Tawny Matlaf earned a Bachelor of Science degree in Cross-Cultural Marketing from California State University, Long Beach. Her educational background complements her decade of experience in building brands and managing global and regional marketing strategies. She is adept at leveraging both quantitative and qualitative insights to inform market strategies.
Skills and Capabilities
Tawny Matlaf is experienced in fast-paced environments that require creative problem-solving and project organization. She has demonstrated the ability to identify, negotiate, and manage talent relationships for events and media programs. Her expertise includes supporting high-profile campaigns and leading teams of direct reports.