Travis Stratton
About Travis Stratton
Travis Stratton is a Senior Regional Communications Planner at GTB, where he has worked since 2012. He has extensive experience in media planning and campaign management across various industries, including automotive and banking.
Work at GTB
Travis Stratton has served as a Senior Regional Communications Planner at GTB since 2012. GTB, previously known as Team Detroit and Blue Hive, is a division of WPP. In his role, Stratton focuses on developing and executing regional communication strategies that enhance brand visibility and engagement. His work is based in the Houston, Texas area, where he has contributed to various media campaigns over the past 12 years.
Previous Employment History
Prior to his tenure at GTB, Travis Stratton held several positions in the media planning field. He worked as a Media Supervisor at FKM from 2005 to 2011, where he managed media strategies for a variety of clients. He also served as Media Manager at Ad Results Advertising for six months in 2011-2012. Earlier in his career, he was a Media Planner at Rives Carlberg from 2002 to 2005 and at BBDO for one year in 2000-2001.
Education and Expertise
Travis Stratton earned a Bachelor of Science in Business Administration with a focus on Marketing from the University of Arizona, completing his studies from 1994 to 1997. His educational background supports his expertise in coordinating multi-channel media campaigns, including television, radio, and out-of-home advertising. He specializes in integrating sports and event sponsorships into comprehensive media strategies.
Media Campaign Management Experience
Stratton has extensive experience in managing media campaigns across various industries, including automotive, banking, and consumer goods. He has a proven track record in leveraging digital media channels such as search and display to enhance brand visibility. His work includes strategic media planning for major brands like Shell Lubricants and Mahindra Tractors.