Tricia O'connor
About Tricia O'connor
Tricia O'Connor is a Media Director currently working at GTB, where she has been employed since 2020. She has over a decade of experience in media planning, previously serving as Associate Media Director at GTB and as Supervisor of Media Planning at Chicago Creative Partnership.
Current Role as Media Director
Tricia O'Connor currently serves as Media Director at GTB, a position she has held since 2020. In this role, she is responsible for overseeing media strategies and campaigns, ensuring alignment with client objectives. Her extensive experience in media planning and execution contributes to the effectiveness of the campaigns she manages.
Previous Experience at GTB
Before her current role, Tricia O'Connor worked at GTB as Associate Media Director from 2008 to 2019. During her 11 years at the company, she developed and implemented media strategies that supported various client initiatives. Her tenure at GTB in Chicago, IL, allowed her to gain significant insights into the media landscape.
Experience at Chicago Creative Partnership
Tricia O'Connor worked at Chicago Creative Partnership as Supervisor - Media Planning from 2005 to 2008. In this role, she managed media planning processes and collaborated with clients to achieve their marketing goals. Her experience at this agency further solidified her expertise in media strategy.
Educational Background
Tricia O'Connor studied at Butler University - Lacy School of Business, where she earned a Bachelor's Degree in Marketing from 1993 to 1997. This educational background provided her with foundational knowledge in marketing principles, which she has applied throughout her career in media.