Vaishnav Balasubramaniam

Vaishnav Balasubramaniam

Associate Creative Director @ GTB

About Vaishnav Balasubramaniam

Vaishnav Balasubramaniam is an Associate Creative Director with over 10 years of experience in the advertising industry, currently working at GTB and Blue Hive. He has a diverse background, having worked at various prominent agencies across multiple countries and received recognition in over 20 creative awards.

Work at GTB

Vaishnav Balasubramaniam has been serving as an Associate Creative Director at GTB since 2014. His tenure at GTB spans 10 years, during which he has contributed to various creative projects and campaigns. His role involves overseeing creative direction and ensuring that the output aligns with client objectives. Balasubramaniam's experience at GTB reflects his ability to adapt to the dynamic demands of the advertising industry.

Previous Experience in Advertising

Before joining GTB, Balasubramaniam held several positions in notable advertising agencies. He worked at Mullenlowe Lintas Group as a Creative for 7 months in 2014 in Bombay, India. His career also includes roles at Triton Communications as a Copywriter, Lowe Asia-Pacific as a Creative, and Ogilvy & Mather as a Copy Supervisor. His experience spans multiple countries, including India, Singapore, and the United States.

Education and Expertise

Balasubramaniam studied Journalism and earned a Bachelor of Arts degree from Administrative Management College in Bangalore from 2002 to 2005. He also attended Life Academy for one year in 2003. His educational background has equipped him with a strong foundation in communication and creative thinking, which he applies in his professional roles within the advertising sector.

Creative Awards and Recognition

Throughout his career, Balasubramaniam's work has been recognized with over 20 creative awards, including prestigious honors such as Cannes Lions and Clio Awards. This recognition highlights his ability to produce impactful and innovative advertising solutions. His contributions to the industry demonstrate a commitment to excellence in creative execution.

Professional Philosophy

Balasubramaniam emphasizes the importance of prioritizing experience over product, story over branding, and real over corporate. He describes himself as a problem solver, illustrating his approach to creative challenges. His unique perspective on advertising reflects a focus on authentic storytelling and meaningful engagement with audiences.

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