Veronica Paz Soldan
About Veronica Paz Soldan
Veronica Paz Soldan serves as the Director of Strategic Planning at GTB in Dearborn, Michigan, where she has worked since 2014. With over a decade of experience in strategic planning in the advertising industry, she has contributed to sales growth through her leadership across analytics, digital, media, and social teams.
Work at GTB
Veronica Paz Soldan has served as the Director of Strategic Planning at GTB since 2014. In this role, she has been instrumental in guiding strategic direction across various teams, including analytics, digital, media, and social. Her leadership has focused on driving sales growth through effective planning and execution of strategies tailored to meet client needs.
Previous Experience
Prior to her tenure at GTB, Veronica Paz Soldan worked at J. Walter Thompson Worldwide as a Planner Junior from 2009 to 2011. She also held positions as a Planning Trainee at Saatchi & Saatchi and as a Membership Intern at D&AD, both in 2007. Additionally, she served as a Psychology Research Assistant at Swarthmore College from 2007 to 2008. This diverse experience has contributed to her expertise in both creative and strategic roles.
Education and Expertise
Veronica Paz Soldan earned a Bachelor of Arts degree in Economics and Psychology from Swarthmore College, completing her studies from 2004 to 2008. She also studied at the IIT Institute of Design. Her educational background has provided her with a solid foundation for her career in strategic planning within the advertising industry.
Background
Veronica Paz Soldan has over a decade of experience in the advertising industry, focusing on strategic planning. Her career has spanned various roles that blend creative and analytical skills, allowing her to approach challenges from multiple perspectives. This background has equipped her with a comprehensive understanding of the industry's dynamics.