Vico Benevides
About Vico Benevides
Vico Benevides is the Managing Director for Brazil at GTB, where he has worked since 2017. He has a background in art direction and creative leadership, with experience at various notable agencies and recognition from prestigious awards.
Work at GTB
Vico Benevides has been with GTB since 2013, initially serving as Executive Creative Director for Latin America, focusing on Ford. In 2017, he advanced to the role of Managing Director for Brazil, where he has been instrumental in driving creative strategies and digital initiatives. His leadership has contributed to significant projects, including a wearable tech invention that is now part of the Chicago Museum Collection. Benevides' work at GTB emphasizes digital strategy aimed at achieving measurable business outcomes.
Education and Expertise
Vico Benevides studied at Miami Ad School from 1999 to 2001, where he developed foundational skills in advertising and creative strategy. He furthered his education at the Berlin School of Creative Leadership, completing the Creative Business Leadership program and the Cannes Creative Leaders Programme in 2019. His expertise lies in digital strategy and creative direction, with a focus on delivering impactful business results.
Background
Before joining GTB, Vico Benevides held various positions in notable advertising agencies. He worked as a Senior Art Director at Santa Clara from 2006 to 2008 and at AlmapBBDO from 2008 to 2011. He also served as Creative Director for Budweiser and Brahma at Africa Propaganda from 2011 to 2013. His early career included roles at F/Nazca Saatchi & Saatchi and Neogama BBH, where he gained extensive experience in creative direction and art direction.
Achievements
Vico Benevides has received recognition from several prestigious awards, including D&AD, One Show, and Effie. He served as a jury member for the 2021 Cannes Mobile and Clio Design awards. Additionally, he contributed to an invention that was recognized by Mashable as one of the '14 innovations that helped make the world a better place.' His work has consistently been acknowledged for its creativity and effectiveness in the advertising industry.