Yiwei Echo Cai
About Yiwei Echo Cai
Yiwei Echo Cai is a Digital Analytic Manager at Gtb in Dearborn, Michigan, where he has worked since 2018. He holds a Master's degree from the University of Warwick and has previous experience as a Data Insight Analyst and an intern at IBM.
Work at GTB
Yiwei Echo Cai has been employed at GTB as a Digital Analytic Manager since 2018. In this role, she is responsible for managing digital analytics initiatives and strategies. Her work is based in Dearborn, Michigan, where she has contributed to the company's digital marketing efforts for six years.
Previous Experience
Before joining GTB, Yiwei Echo Cai worked at Miaozhen Systems as a Data Insight Analyst from 2015 to 2018. In this position, she focused on data analysis and insights generation. Additionally, she completed a one-month internship at IBM in 2014 as a GDC Intern in New York, where she gained experience in the tech industry.
Education and Expertise
Yiwei Echo Cai holds a Master of Arts degree from the University of Warwick, where she studied at WMG from 2014 to 2015. She also earned two Bachelor of Arts degrees from the Communication University of China, one in English Literature from 2010 to 2014 and another from 2011 to 2013. Her educational background provides a strong foundation for her expertise in digital analytics.
Background
Yiwei Echo Cai has a diverse background that includes international experience in both the United States and China. Her career began in Beijing, where she developed skills in data analysis before transitioning to roles in the U.S. This cross-cultural experience enhances her approach to digital analytics and marketing strategies.